User or SEO Friendly
Search engines robots (or spiders, crawlers) and live users see a Website in a different way, and sometimes it happens that your Website looks very user friendly but it TMs absolutely inappropriate for SE. If you start doing search engine optimization (SEO) for the Website you may find it to be a very hard and thankless task ” the SEO ed site looks boring and looses its charm and unique style. How to keep the balance? I will give you 5 tips that will help you to make your site friendly both for users and search engines.
In SEO text content is the main factor and you must give it the best place on your home page. What is the best place? Remember how a spider follows the page ” it starts from meta tags collecting necessary information about the page from content of tag head and then index the content of tag body. It has only few seconds to spider the code so the text content must be placed in the fist 1/3 of the code to be indexed well until the robot quits the page and follows its further way.
Usually HTML page has table structure and many Website designers like to place image banner in the header of the page, then horizontal or vertical menu comes, and only then text section appears. It TMs wrong structure and it must be changed if you want your site to be SEO friendly. The text must contain your main keywords but at the same time must be user friendly ” readable, easy to understand and interesting. How to keep the balance? For example, your Website is about new and used cars, car dealers, and car spare parts. don TMt try to hide it playing with color of text and background or font size, using layers, styles, etc. ” sooner or later you will be caught by search engines and penalized. Better aim all your efforts at making this piece of your home page nice and user friendly. graphical element that must attract attention of users.
I have given you simple examples how to balance text content for users and robots. You can try your own options basing on the general idea.
Tip 2. at your Website are needed for users to attract their attention and give them better understanding of the site theme. However search engines also pay attention to images, namely to their names and tag alt. It will be considered as spamming! Use common sense and name images according to their content but with relation to your keywords. Also remember that Google and other similar search engines also index the images and show them in the search results, so keep the naming rational and appropriate and it will give good results to your Website.
The same thing is about using text in alt tag. Simple placing of all your keywords in alts of the images can only be considered as spamming and your site can be penalized. Use normal short phrases that will give users better understanding of what your site is about if they have difficulty with viewing images, and place your main keywords in the phrases. Make it look normal and rational.
Title and description
Most users don TMt pay attention to your Website title (shown in the title bar of browser) while visiting it. But they do when they search information in search engines and go through the search results ” your site is shown there with its title and description by which users decide is it worth visiting. That TMs why the title and description must reflect theme and content of your site 100% correctly and be understandable, catching, and promising for users.
But what TMs about search engines? I think it is not secret that content of the tag title plays the greatest role when search engines sort your site among other search results. Having certain keywords in the title gives your site better position for these keywords. But it TMs not correct to just place your keywords in the title using or even not using commas. It TMs a kind of art to find balance between wish to be 1 in search engines and fear to be caught for spamming.